Department of Truth: Google to index TikTok and Instagram? Netflix acquires gaming company Anybody watch Squid Game? Data driven attribution on Google Ads Get MoC Text Updates! Send a text to +1 6 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.
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Get your free software demo to find out how Upfluence can help your brand at. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. For a free trial, visit /coffee Attribution is not Incrementality 17:00 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. The UserTesting Human Insight Platform lets you understand it all from their perspective. In this Marketing Over Coffee: In this episode learn about The Facebook Crash, Incrementality, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Why did Facebook Crash? 9:18 Experience what your customers experience with UserTesting. Get your free software demo to find out how Upfluence can help your brand at What to do when conversations get highly charged Getting control back when the other side won't stop talking Improving the way leaders are perceived What was it like dropping the previous book, Evergreen Talent, during the start of the pandemic? Get in touch with Roberta on her site, also on LinkedIn or Twitter Get MoC Text Updates! Send a text to +1 6 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.
For a free trial, visit /coffee Terminations Becoming more influential 14:18 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. In this Marketing Over Coffee: In this episode Roberta Matuson on her new book "Can We Talk?", and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Roberta’s 6th book, Can We Talk? Seven Principles for Managing Difficult Conversations at Work The financial damage of avoiding conversations It starts with confidence and clarity 8:08 Experience what your customers experience with UserTesting. LinkedIn ads beating out Twitter 4:1 Marc Benioff tees off on Facebook Is viral marketing dead? UTM Processing Order Get MoC Text Updates! Send a text to +1 6 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. For a free trial, visit /coffee Vanity metrics rant 17:40 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. In this Marketing Over Coffee: In this episode learn about the New Event Landscape, Incrementality, Vanity Metrics, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Antigen testing for Events MarketingProfs B2B and INBOUND - Spike Lee interview 9:14 Experience what your customers experience with UserTesting.
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